A visit to the property disproves a viral video about the sign’s removal.
14ymedio, Juan Diego Rodríguez, Havana, July 28, 2026 / The definitive departure from Cuba of the Spanish chain Meliá is certainly historic, but its letters still adorn the marquee of the Cohiba Hotel, in the Havana municipality of Plaza de la Revolución. 14ymedio was able to confirm this in person this very Tuesday, thereby debunking a viral video showing two workers removing the sign, just behind the flags, at the main entrance on Paseo street in Vedado.
It cannot be determined whether those images, circulated on social media – originally from an account that no longer exists – and picked up by independent media, were created with artificial intelligence or are a composite based on some old photographic record of maintenance work, or even of the moment when the current lettering was installed to replace the original from the 1990s. The private company whose workers wear the same uniform seen in the video, Diamante Azul, already worked at the same property in 2025, which in 2022, following the covid-19 pandemic, underwent a renovation.
What is certain is that as of July 28, four days after the hotel chain ceased operations on the island, its name still stands there, repeated twice, next to Cohiba and at the main entrance.
It is likely, however, that it won’t last much longer. The word Meliá has already been removed from the very top of the building, as can be observed from a certain distance.
Exactly one week ago, the company, which had been in Cuba since 1990 and came to manage 34 hotels – all owned by the Cuban State – announced its definitive withdrawal, after attempting to keep managing the 19 properties that did not belong to Gaesa, which had recently been sanctioned by the United States. Iberostar announced the same on that same day.
The decision was to take effect as of Friday, and since then Habaneros have been living in anticipation of when the traces of the chain would be removed from its most iconic locations, such as the Cohiba, where they remain visible not only on the marquee but on napkins, coasters, and carpets.
Asked about the fake images, the receptionist told this newspaper that she “had seen the video on social media” and that “they must have already taken down the sign.” Neither when entering nor leaving her workstation did she make the effort to look up to check.
Translated by GH.
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