- Marco Rubio offers “a unique opportunity” to the critical sector to take steps toward “political and economic freedom.”
- U.S. private-sector actors continue with their “business diplomacy” and negotiate investment projects on the Island.

14ymedio, Madrid, September 24, 2026 – “Why do I always get the questions about Cuba?” Marco Rubio joked this Wednesday at a press conference in New York. The U.S. Secretary of State actually spoke about Iran, Venezuela, multilateralism, Africa, Ukraine, Russia, China, and tensions with Europe and Canada, the traditional partners. During the hour-long conference, he was, indeed, asked twice to address the situation on the Island, reiterating that his Administration’s preferred option is dialogue.
“Obviously, there are some individuals in that regime with whom we will never be able to work because they have blood on their hands. But there are people there with whom I think it would be possible to work if they are willing to steer the country toward political and economic freedom and toward the process that will take us to that final objective,” he reiterated.
The statement came in a context that was once again tense because of the words Donald Trump had used hours earlier to speak about Cuba in his speech before the United Nations General Assembly. The U.S. president stated from the podium that “the communist regime is under tremendous pressure,” that “it is an absolutely failed state,” and that “it is going to fall,” prompting the immediate departure of the Cuban delegation from the room in protest.
“The question is what replaces it, and they have the opportunity to make changes and begin putting their country on an irreversible trajectory toward progress and a better future, and that involves political and economic freedom”
Journalists asked Rubio about this issue, and he rejected having literally said that Cuba would collapse on its own. “The Cuban Revolution has failed for more than 60 years,” he qualified. “The question is what replaces it, and they have the opportunity to make changes and begin putting their country on an irreversible trajectory toward progress and a better future, and that involves political and economic freedom,” he argued.
The Secretary of State did not want to disclose how the talks were progressing – talks that Trump himself had mentioned hours earlier – but noted that processes of change are slow. “We have seen these transitions historically all over the world. They do not happen overnight. They do not happen immediately. You do not reverse more than 60 years of mismanagement, corruption, and incompetence in six months,” he continued. continue reading
However, he committed the U.S. Administration to providing assistance and support if “they are open to it.” Rubio did not specify a subject for the phrase, but it was unnecessary. “The people who speak on behalf of the Government are directed by others who, at least publicly, are quite recalcitrant. But the reality of their situation is that things are not going to improve in Cuba without their making very substantial changes,” he added. In his view, the Island is facing “a golden opportunity to put itself on an irreversible path toward a better future.”
The press insisted on the military option in the Venezuelan manner, a path that is clearly far from the explicit intentions of the United States, although they refuse to rule it out publicly. “The United States – and I say this as a general answer, not even specifically for Cuba – if there is a national security threat, the president has both the power and the obligation to address it,” he began. “That said, our preference is always to address these things in a negotiated manner, in which progress is achieved through substantial changes in a country that do not involve the use of military force.”
Rubio tried to settle the matter, but had to return to the subject just six minutes later, when he was asked about the possibilities for U.S. businesspeople to enter privatized sectors in Cuba. The Secretary of State pointed out that the Helms-Burton Act limits the entry of Americans into the Island’s economy and directly pointed to Congress, which would be responsible for any eventual lifting of those restrictions.
Nevertheless, he was firm in assuring that he believes “U.S. commercial interests could play a positive role in a future Cuba with a free and open economy, where people can work for themselves or for whomever they wish.” He also stressed that there is a large number of Cuban exiles in the United States, a very prosperous community that will be in a position to contribute greatly when the situation is favorable, as will foreigners.
At this moment, he argued, circumstances are not favorable, and not only because of the embargo laws. “Why would I, for example, as a businessman from Spain, invest $10 million in Cuba if in two years they decide unilaterally to change the rules, take everything away from me, and keep the money without ever returning it to me?” he asked rhetorically. In his opinion, it is true that the Government’s new measures provide certain theoretical guarantees, but he considers it essential to wait for their implementation.
“The Trump Administration feels quite positive about the direction things are taking,” he said
“The lack of certainty is the problem. There simply is no legitimacy or credibility that this regime is going to comply with these conditions because it has never done so before,” he said, summarizing in two key points what he had previously stated: the embargo and the lack of guarantees are the key. “That is why I always come back to the same thing: it is not only about political freedom, which is incredibly important, but about having a model of government on that Island that gives the private sector confidence that, if they invest, they will get their money back with profits and that it will not be taken away from them and never reimbursed.”
Almost in parallel, the president of the U.S.-Cuba Trade and Economic Council, John Kavulich, said in an interview with The Christian Science Monitor that negotiations and “business diplomacy” remain active through private-sector actors. “Governments, through private companies, are talking every day,” said the businessman, who mentioned “investment agreements underway.”
Kavulich did not provide details about the companies, sectors, or investment volumes, despite the fact that there are some cases – such as in mining – that are an open secret, but he said that, despite the political relations maintained publicly, things are different behind the scenes.
“The Trump Administration feels quite positive about the direction things are taking,” he said.
Translated by Regina Anavy
______________________
COLLABORATE WITH OUR WORK: The 14ymedio team is committed to practicing serious journalism that reflects Cuba’s reality in all its depth. Thank you for joining us on this long journey. We invite you to continue supporting us by becoming a member of 14ymedio now. Together we can continue transforming journalism in Cuba.
















