USA Today reveals a supposed plan to facilitate investments by U.S. companies in energy, ports and tourism on the Island

14ymedio, Madrid, March 9, 2026 – The Donald Trump administration will soon announce an economic agreement with Cuba, according to two sources familiar with the conversations speaking to the American newspaper USA Today. According to this version, the deal includes lifting sanctions in the energy, ports and tourism sectors, plus easing the ban on Americans traveling to the Island. In exchange, President Miguel Díaz-Canel would leave the Island through a negotiated exit, but the Castros would stay.
The newspaper doesn’t give dates for when the exact content of the agreement will be known, but it believes it could be very soon—something reinforced by Donald Trump’s own statements. For days he has been hinting at an imminent change in Cuba, a country overwhelmed by blackouts lasting more than 20 hours in much of the country.
When asked about it, the White House refused to confirm anything and referred USA Today to the president’s recent remarks, the latest from this Saturday at the summit with his 12 right-wing counterparts in Miami, where he said: “Cuba is at the end of the road. It’s really at the end of the road. It has no money. It has no oil. It has a bad philosophy. It has a bad regime that has been bad for a very long time.”
The newspaper wraps up a weekend spent reporting on this apparently imminent agreement, in which it is still unclear what the United States gets in return. The story follows up on a report published the day before, which gave voice to businessmen from both sides who commented on the current and future relaxations. One of them is John Kavulich, president of the U.S.-Cuba Economic and Trade Council, who says he was sounded out by the Administration about whether members of his group would support Trump’s strategy of dealing directly with the private sector on the Island and possibly forming an entity called the Executive Directors Council for a Free and Democratic Cuba. continue reading
Kavulich says he was sounded out by the Administration about whether his group’s members would back Trump’s strategy of dealing directly with the private sector on the Island.
None of those consulted agreed, according to Kavulich. “They’re all terrified that the Administration will support them in the morning and be trashing them by lunchtime,” said the businessman, who claims they are waiting to see what happens. In his view, Trump’s strategy is very similar to the one Barack Obama began during the thaw, although this time it looks more likely to succeed than the previous one, since this U.S. Administration won’t hesitate to force things if the regime drags its feet.
Even so, Kavulich believes that once again Havana will come out less damaged than some expect. “They’re not liquidating, they’re reorganizing,” he said, and criticized that Trump’s strategy is less perestroika and more bankruptcy.
USA Today also spoke with Aldo Álvarez, presented as a Cuban businessman who, after spending several days with his merchandise stuck in a port due to lack of diesel, saw a certain amount arrive at the nearest gas station for private operators like him. “It’s a big change. I can guarantee my supply in a stable way… Undoubtedly, good news,” he told the newspaper. Álvarez is the owner of Mercatoria, dedicated to importing all kinds of products and publicized on Cubadebate. The project began as a local development in 2021, but soon became something much bigger, and its founder has even attended several events in the United States to try to establish ties with businessmen from the neighboring country, so now he feels delighted.
“The Trump Administration recognizes the Cuban private sector as a real sector and also as a key strategic partner on the ground to help alleviate the humanitarian crisis. We’ve never seen anything like this before,” said Ric Herrero, executive director of the Cuba Study Group, who is surprised by Trump’s change of approach.
Eric Jacobstein, former Deputy Assistant Secretary of State for Western Hemisphere Affairs during the Biden administration, who has made many trips to the Island to meet with entrepreneurs, praises Cuba’s private sector and considers it essential to support it from the United States. “It’s fundamental to involve them. They’re independent, they’re entrepreneurs… It’s a group that has embraced capitalism inside a decaying communist system,” he points out.
Michael Bustamante, from the Department of Cuban and Cuban-American Studies at the University of Miami, fears how the Cuban exile community in Florida will react to these contacts between officials and businessmen from the Island, “something they have firmly opposed for years,” he stated. “I think it’s a surprise to a lot of people. Maybe it’s a surprise to Marco Rubio,” he considers.
The current Secretary of State, very critical of any lifting of sanctions and of Obama’s policy toward the Island, would now be making a similar move, according to these theses, even though he probably never imagined finding himself in this situation. Just two weeks ago, at the CARICOM Caribbean countries summit—where some of his advisors allegedly met with regime envoys—Rubio said: “The status quo is unacceptable… Cuba needs to change. It doesn’t have to change overnight. It doesn’t have to change from one day to the next… But Cuba needs to change. It needs to change dramatically.”
This Friday, several U.S. media outlets reported that a task force is being considered within the Department of Justice to bring possible criminal charges—related to drug trafficking, immigration or violence—to, as *The Washington Post* defined it, “overthrow the regime.”
But at the same time, the U.S. press keeps insistently mentioning the negotiations option, avoiding confrontation. “Maybe we’ll have a friendly takeover of Cuba,” Trump told a group of journalists last week.
“It was obvious that President Trump was not going to focus so much on eradicating communism from Cuba, but on prioritizing commercial, economic and financial interaction,” Kavulich reiterates. “I don’t think anyone should be surprised if we finally see Steve Witkoff [U.S. Special Envoy] and Jared Kushner [Trump advisor] in Havana negotiating with the Cuban government.”
Robert Muse, a Washington lawyer who helps U.S. companies in Cuba, told USA Today that businessmen are cautiously following events after so many times they thought the Island would become a China or Vietnam. Now, according to Muse, things are different. “Little by little people are realizing that this is the decisive year. This is a fundamental economic reform in Cuba,” he asserts.
As for when it will happen, the outlet returns to Trump’s statements in Doral, as the White House indicated: “We’re focused on Iran right now, and that’s what we’ll do. I’d say: ‘What are you going to do? Are you going to take two days off, Marco? Maybe an hour. He’ll take an hour off and then close a deal on Cuba’.”
Translated by GH
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