14ymedio, Havana, Regina Coyula, 8 September 2014 — Tiendas Panamericanas [Panamerican Stores], owned by the CIMEX corporation, has just launched a grand (for Cuban national standards) shopping center. Utilizing the building formerly occupied by the old towel factory, Telva, on the corner of 26th Avenue and Calzada del Cerro street, a side addition was built, doubling the space. The opening of Puentes Grandes has been well received, being that until now only small stores have existed in that neighborhood, and the closest shopping centers — La Puntilla, Galerias Paseo, and Plaza Carlos III — are located about two miles away.
Spurred by curiosity, I visited Puentes Grandes last Saturday. Hundreds of people had flocked to the place. There was a line at the handbag security station, because bags and purses are not allowed inside stores that take convertible currency. There was another line at the entrance. We were going on half an hour already. In other circumstances I would have left, but resisted the impulse just to be able to write this article. Finally, I went through a narrow entryway where, as always, are those who wait, and those other, clever ones who butt the line. The interior entrance is quite spacious, with metal shopping carts, and other cute small plastic carts on wheels for which I predict a brief, happy life, and baskets. All is set up for the customer to select his purchases; merchandise is kept behind the counter in the perfume and household appliance departments.
A large interior arcade connects the grocery and housewares area with the hardware department, where I was detained by an employee. To go from one area to the other, you have to now go outside and re-enter, even though just days before you could walk directly between departments and check out at any register. Why is this? The employee doesn’t know, but he was assigned there to enforce the trajectory. I had placed various items in my cart, then had to stand at the register line, go outside, stand in another line to leave my purchases at the handbag security station, then go stand in another line to enter the hardware area.