- The minimum purchase is $200 or 24,000 pesos, payable by card or in cash.
- In the same city, the Meat Company opens its first retail store.

14ymedio, Sancti Spíritus, October 12, 2026 – Two months after the Cuban Government authorized the creation of supply markets, the first one has opened in Sancti Spíritus. “Rice, seasonings, salt, diapers for children and adults, wet wipes, and whiskey” are among the products available at the establishment, according to the official press.
Anyone can enter the warehouse, located in the former printing plant of the Escambray newspaper, whether or not they own a business, according to the report published in several state media outlets. The only requirement is to make a minimum purchase of $200 or 24,000 pesos, applying the official exchange rate for tourism-related activities of 120 pesos per dollar. For the time being, they explain, sales are conducted in national currency, although they plan to extend them to foreign currency.
The initiative was undertaken by ITH S.A., the state entity responsible for supplies and imports for Cuba’s tourism sector, in order to “bring together a variety of products in one place at prices lower than those on the informal market” and “guarantee all the resources needed by the leisure sector.” The director of ITH Trinidad explains the purchasing procedure: “A customer record is created, and through electronic payment, using a POS terminal or the Transfermóvil platform, the merchandise is taken away. Cash is also accepted.” continue reading
“A customer record is created, and through electronic payment, using a POS terminal or the Transfermóvil platform, the merchandise is taken away”
For the time being, the new market has rented stalls occupied by the Sancti Spíritus Municipal Agroindustrial Company, three private MSMEs, and a foreign firm, although only one of them is identified by name: Banvaria SURL, with “a fairly broad corporate purpose.” Indeed, in the list of MSMEs published by the Ministry of Economy and Planning, where it appears as “Banvarias,” its business activity is listed as “production of construction materials.”
The report includes an interview with its owner, Sancti Spíritus native Alexis Macías Hernández, who, at just 35 years old, is described as “quite the businessman.” His résumé credits him not only with the declared corporate purpose of his company but also with a “cooperative production contract with a company belonging to the Foreign Trade sector,” the “importation of components related to renewable energy sources,” and “a small-scale processing plant for canned products made from both mango pulp and habanero and Mexican chili peppers.” In the photograph accompanying the official report, he poses with a package of adult diapers.
“There are people who think tourism in Cuba will not experience a boom, and I think the opposite,” says the young man, who explains that this was one of the reasons, “along with ITH’s experience in the marketplace,” that “motivated me to be one of the first participants” in the establishment. Macías Hernández asserts that “we need foreign currency to survive” and maintains that “we can obtain it through the sales we make here.”

With apparent authority, the businessman says he sees potential in the project and states that “what is available today represents only 5% of what could be made available to customers.” According to the official report, a second supply market will open “in the coming days” in the town of Trinidad, in Sancti Spíritus province. “We have gotten a little ahead of the rest of the country, but little by little, there will be a presence in other provinces,” said Aida Rita Rivas Duarte.
The tenants currently participating in the initiative are described in the report as “the first to take the risk,” while the article also points out the “major obstacle” facing the new warehouse: “not having solar panels and being located in one of the circuits hardest hit by the absence of electricity service.”
Another tenant, the Sancti Spíritus Municipal Agroindustrial Company, reports that its meat products will be available in foreign currency, at prices of around $6 per kilogram. In addition to the salt and rice it already sells, the company will offer “beans and another group of products from our producers as conditions are established because, although there are very good refrigerators, they have no backup power,” said Yuniesco Lorenzo González, the entity’s director of accounting and finance.
At the same time as this supply market opened, the provincial Meat Company in the same city of Sancti Spíritus inaugurated its first retail store selling goods in national currency. Allowing a state-owned company to operate its own stores is another of the regulations approved last August as part of the “176 measures” announced by the regime to open up the economy.
“When the sales and distribution chain leading to the final customer is shortened, prices are cheaper and more favorable for the population,” Lianet González, the entity’s deputy director, told Escambray. However, payment is mandatory “online” and is regulated “in order to prevent resellers from operating.”
As a result, each customer will be allowed to purchase a maximum of “two units of each type of product.”
In addition to this retail store, the company has other online stores selling in foreign currency, one in Sancti Spíritus and another in Trinidad, allowing families abroad to purchase products for Cubans living on the Island.
Translated by Regina Anavy
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