Puro, Buy My Stimulus” / Reinaldo Escobar

Reinaldo Escobar, Havana, 12 September 2014 — Passing near the Chinese cemetery on 26th Avenue, a young man leading his bike by the hand, said to me, “Puro, buy my stimulus.” I confess that it took me a few seconds to decipher the code. Clearly the “puro” was a reference to my youth, but what was difficult to understand was the “stimulus.” How can you buy such a thing?

As he explained to me, it was a plastic bag that contained a quart of vegetable oil for cooking, two bath soaps, and some ounces of detergent that he’d been given at work as a “stimulus” for having stood out in socialist emulation.

I didn’t believe a single word and committed the journalistic folly of rejecting his offer. If I had said yes, now I’d have a photo here of the products, laid out on the wall of the cemetery with the graves in the background.

When I told the story to my friend Regina Coyula, author of the blog Bad Handwriting, she told me this is the latest scam. The allusion to having been chosen as the vanguard, a standout, or special prize winner, makes you think that the potential seller is a “true believer” who has no recourse but to sacrifice the material honors his political-social conduct has earned him, to alleviate his urgent needs.

To buy the “stimulus” is almost a sado-political vengeance, but selling fake merchandise, that is oil that isn’t good for cooking, soap that doesn’t produce lather, and lime instead of detergent, is already a mockery… the old scam in new clothes.