The profits, which reached €10 million, “demonstrate the weight of the Moro family’s discreet food empire.”

14ymedio, Olea Gallardo, Havana, July 30, 2025 (delayed translation) — The Vima Foods group increased its profits last year thanks to its buoyant business in Cuba. Specifically, according to a report on Tuesday by Economía Digital, the conglomerate’s purchasing center, which operates from La Coruña (Spain) under the name Corporación Alimentaria Vima, increased its profits by 16%, from €8.6 million in 2023 to €10 million in 2024, as well as its turnover, from €88 million to €105.8 million.
Of these nearly 106 million, 49 million correspond to its operations with the island, its main market, which is nevertheless suffering the worst food crisis in its history.
According to Economía Digital, based on the latest accounts submitted to the Spanish Commercial Registry by Corporación Alimentaria Vima, a conglomerate founded by Víctor Moro Suárez—son of Víctor Moro Rodríguez, who died in 2021, a politician during the Spanish Transition and also head of a frozen food packaging conglomerate— Cuba is followed in importance by the Dominican Republic (33 million) and Mexico (15.4 million). The data, according to the local media, “highlights the weight of the Moro family’s discreet food empire.”
The article does not mention Spain—although it does mention other countries where Vima Foods claims to have a presence, such as China, Panama, and the United States—and rightly refers to the Coruña-based company as “a firm as little known as it is profitable.” Vima’s products, which are as ubiquitous in Cuban stores as they are reviled by their buyers—and which range from frozen vegetables to pre-cooked foods, canned vegetables, jams, and grains—are not found in Spanish supermarkets. continue reading
As an explanation for its growth, the company’s administrators stated in their most recent report that it was due to increased activity across the group as a whole
As an explanation for its economic growth, the company’s administrators stated in their most recent report that it was due to increased activity across the group as a whole: “Throughout the 2024 financial year, the company has experienced growth in turnover as a result of the product rebranding strategy initiated in previous years and the consolidation of the group’s presence in the retail and food services channels, which has led to an increase in demand from Vima Group companies at its purchasing center.”
A notable element in the report is the “new subsidiary” created by the group on the island this year, Vima Caribe, “which channels all commercial operations to a new branch, a 100% foreign-owned company responsible for the import, storage, marketing, and distribution of the group’s products in Cuba.”
This makes it clear that the “collaboration project” between Vima and the military conglomerate Gaesa (Grupo de Administración Empresarial S.A.) through its corporation Cimex, signed last January, goes beyond the mere management of several “dollarized” stores. It has involved the legal creation of a new company, which has not been reported in the official Cuban press.
This new branch,“ continues Economía Digital, ”will replace the previous one, and it is expected that its status as an importer will give it greater commercial capacity.”
The media outlet also clarifies the latest ups and downs of Vima Foods’ subsidiaries, which are not without reason referred to as “a highly dispersed conglomerate.”
The media outlet also clarifies the latest ups and downs of Vima Foods’ subsidiaries, which are not without reason referred to as “a highly dispersed conglomerate.” As a result, Corporación Alimentaria Vima “has transferred its corporate employees in Spain to a new company, CS Vima, based in Madrid, which will be responsible for centralizing all services related to leadership, operational support, and human resources provided to all companies within the group.””
The headquarters of the conglomerate, Vima World, is registered in the Spanish capital, having previously been based in Panama until March 2023. At that time, according to sources from the specialized outlet, “it completed the process of transferring its registered office to Spain and converting into a limited liability company, while retaining its legal identity.”
The group’s business prospects, according to Economía Digital, will continue to grow, focusing on “its consolidation in the food distribution segment in Central America” and “opening markets in countries where it did not previously have a presence.”
Vima continues to describe itself on its website as a “family-run company founded in 1994” and as a group “originally linked to the fishing industry in Galicia, Spain,” despite being relatively unknown in that region.
At the same time, the Moro family has never hidden its connection to the Island, and in fact, Moro Suárez’s son, Víctor Moro Morros-Sarda, held a lavish wedding in Havana in December 2023. The patriarch himself has lived in Cuba for over 25 years, where he served as president of the Association of Spanish Entrepreneurs in the country.
The Moro family has never hidden its connection to the Island, and in fact, Moro Suárez’s son, Víctor Moro Morros-Sarda, held a lavish wedding in Havana
The origins and growth of its multimillion-dollar business are more opaque. The Panama Papers, a publication of the Mossack Fonseca law firm’s database by the International Consortium of Investigative Journalists (ICIJ), revealed in 2016 that Vima World was listed among the companies registered in offshore tax havens.
According to the ICIJ database, it was founded in January 1994 in the British Virgin Islands. However, Moro Suárez himself acknowledged in a 2006 interview with the local Galician press that his business empire began in Cuba. When asked by the journalist how he had “learned” to manage “one hundred and sixty employees serving twenty million meals around the world,” the businessman replied: “I found a work niche in the Caribbean region, starting from Cuba, and that circumstance led me to organize this group of companies.”
A report published in La Voz de Galicia four years earlier confirmed this: “Vima was founded in Havana in 1994 to take advantage of the Cuban market’s opening to tourism investment and become the leading supplier to hotels and restaurants.” In 2002, the article stated that Vima World, “a distribution company based in Vigo and fully owned by the Galician Moro family,” was the market leader in Cuba, controlling 15% of food distribution and 25% of hotel supply. In 2001, its revenues reportedly reached 25 million euros. Over the course of a quarter century, the business has quadrupled, nearing 106 million last year.
How a company led by a foreigner could be founded in Cuba in the mid-1990s and reach such figures within just seven years remains one of the questions surrounding Vima, which began appearing in establishments across the Island during that very period — marked by dollarization and the desperation of the Special Period. The answer may lie in that 2006 interview, where the journalist wrote that, according to what he had been told, Moro Suárez held meetings with regime figures, including none other than Fidel Castro himself.
Translated by Gustavo Loredo
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