Bread Is ‘Stolen’ At The End Of The Year

Hundreds of cuban Internet users have published photos showing the poor quality of rationed bread and the long lines to buy it. (Pedry Roxana Rojo)

14ymedio bigger14ymedio, Marcelo Hernandez, Havana, 27 December 2018 – Few products have been talked about as much on the social networks this last week of the year in Cuba than that of bread. The long lines outside the state bakeries and the poor quality of this rationed food have filled the walls of Facebook, Twitter timelines and Instagram accounts. The lack of flour that has led to the drop in supply is one of the most discussed issues of the moment.

Since December 6 when web browsing service on mobile phones became available,  there has been an infinite number of photos and videos in which consumers complain about the typical bread. “This is not a stone it is bread,” says a resident of Placetas, Villa Clara, on her Facebook wall. “This is a line of several hours to buy something as simple as a bread,” writes another from the city of Santa Clara.

Greenish-tone breads, reduced in size and unappetizing in appearance, are photographed and shared in chat rooms and messaging services. Also innumerable signs outside the state establishments indicating that there is no bread or that sweets are not being sold “until further notice.” A true “bakery obsession” has taken over the social networks.

Who was to say that a theme of gossip and discussion such as the quality and shortage of this product would become an end-of-year spectacle?

Translated by Wilfredo Díaz Echevarria


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