14ymedio, Generation Y, Yoani Sanchez, Havana, 11 January 2017 — My mother had a T-shirt with the face of the Spanish singer Julio Iglesias, bought in the informal market in the early eighties. At a meeting of the Union of Young Communists they warned her she could not continue to wear it. The author of La vida sigue igual (Life Remains the Same) had fallen into the blacklist of censorship and after that the garment languished in a drawer in our house.
This January, almost four decades after that point in my childhood, Julio’s son Enrique Iglesias has come to Cuba to film the music video for the single Súbeme la radio (Beam me up to the radio). A legion of fans is preparing to follow him to the locations where he will work alongside director Alejandro Pérez, musician Descemer Bueno and the Puerto Rican duo Zion and Lenox.
Although the national media have handled Iglesias’ visit with caution, the news spread rapidly among the people. There will undoubtedly be crowds around the places where the singer plans to go, in the style of Beyoncé, Rihanna, Katty Perry, the Kardashians or Madonna, during their stays on the Island.
This Wednesday, many young people sigh to get an autograph of the successful artist and wait to capture on their cellphone a moment in which he approaches, passes, makes himself seen. They are women who are the same age as my mother was in those years when she was prohibited from wearing a T-shirt with the face of the other Iglesias, the forbidden one.
My mother could never go to a Julio Iglesias concert. I do not think she even listens to his songs anymore. This week, other Cuban women like her will have their little historical rematch
At that time, the Cuban authorities offered no explanations about the ban. There were only rumors and half-statements: “He made statements against Cuba,” was heard in some official circles; “Julio sang for Pinochet in Chile,” warned the most furious militants, in reference to the artist’s 1977 trip to that South American country.
The truth is that Iglesias, the father, swelled the list of singers who could not be broadcast on radio and television. Has name was added to others excluded, such as Celia Cruz, Olga Guillot, Nelson Ned and even Jose Feliciano. The latter was only broadcast again in the Cuban media much later on.
A few years before he was banned, the film inspired by the life of Julio Iglesias had been a blockbuster in the island’s movie theaters. Many viewers boasted of having seen the film several times in one day and the choruses of its songs displaced the songs of the New Trova.
Iglesias, as well as appealing to artistic tastes, meant a fresh wind at a time when Cuban music was filled with slogans. He spoke of romance, love, loss and oblivion, in a country where the bolero had been set aside and the only passion allowed was that which could be felt by the cause and the Revolution. He took off among young people, tired of so much focus on trench warfare and feeling the need for more flesh and less Utopia.
My mother was never able go to a Julio Iglesias concert. I do not think she even listens to his songs anymore. This week, other Cuban women like her will have their little historical rematch. Another Iglesias has arrived, his songs are different and the Cuba in which he has landed little resembles that Sovietized island of old. Music just won a match over ideology.