14ymedio, Havana May 13th 2019 — The Executive Vice President of Melia Hotels International, Gabriel Escarrer, has dismissed “external pressures” and announced the strengthening of the hotel chain’s presence in Cuba, in an interview on Cubavision, picked up by Hosteltur.
The entrepreneur has rejected the Trump administration’s policy toward Cuba following the activation of Titles III and IV of the Helms-Burton Act, which recognises claims in US Tribunals by those affected by the confiscation of property after 1959.
“We are not afraid of the pressures which might be applied from abroad,” he explained, while detailing a forthcoming investment of several million euros. In 2020, the company hopes to get to 38 hotels and more than 15,000 rooms on the island.
“We have been very clear over the last 31 years: that our stake in Cuba is unconditional. We consider these measures to be totally unjust, and we are continuing with our chosen route. We will continue to work closely with the Cuban authorities in developing this country’s tourism industry, which I consider to be exemplary in every sense,” he confirmed.
“In company with our Miramar joint venture, we have approved an investment of about 200 million dollars, to be committed in the next three years, and we will be reforming and broadening out Melia Habana and adding in a large convention centre; and three hotels in Varadero: Sol Palmeras, our five-star hotel, which has given us a great deal of satisfaction, the Melia Las Americas, and Melia Varadero,” he explained.
The Melia CEO, who is in the island for the tourism fair FitCuba, said that the investment in these four hotels was around 200 million dollars, and that construction of the Melia Trinidad was under way, in this case, with another joint venture, Athos-Cuba, in which they will be investing approximately 60 million dollars over two years.
Escarrer considers that Cuba is able to not just exploit sun and beach tourism, but also its patrimonial and cultural offerings, in cities such as Havana, Trinidad, Cienfuegos and Camaguey.
“I would also mention some other aspects which should be developed, which we call the MICE sector, to do with congresses, conventions, and incentives. And I think there are some great possibilities there, because Cuba offers things which other Carribean islands don’t have. Among other thnigs, security, which is a fundamental basis for success in any important event”.
Escarrer also praises the professionalism of Cuban workers, and the character of the people, which provide a unique destination in the region.
“We are here to stay and to work hand in hand in the development of tourism in the country. For me, it’s a success story, and we have been delighted to be here these 31 years and we would hope for another 31, at least.”
Translated by GH
The 14ymedio team is committed to serious journalism that reflects the reality of deep Cuba. Thank you for joining us on this long road. We invite you to continue supporting us, but this time by becoming a member of 14ymedio. Together we can continue to transform journalism in Cuba.