14ymedio, Havana, N. Mell – 29 September 2014 – Since an official statement published in the newspaper Granma last Saturday, rejecting the planned marketing by the Cuban company Labiofam of perfumes named after Ernest Guevara and Hugo Chavez, the controversy about who is really responsible for this “grave error” continues to animate conversations.
The omissions in the statement from the Council of Ministers are very significant. For example, there is no mention that this business group, responsible for the production of biopharmaceuticals and chemicals, is under the Ministry of Agriculture. Instead, it is treated as an organism of the central state administration. More surprising is the hiding of the fact that this isn’t the first time they have announced the creation of perfumes named after personalities connected to the Revolutionary epic.
Fidel and Raul Castro’s nephew has ruled the company with the same voluntarism that his uncles have ruled the island
Fidel and Raul Castro’s nephew has ruled the company with the same voluntarism that his uncles have ruled the island. There is nothing in the company that hasn’t been thought up, or at least approved, by him, including the weekly menu in the workers’ cafeteria. And, even though the company has fallen short of its planned performance for the last five years, it has been presented as a model institution of modern times and its hierarchy as untouchable beings.
It hasn’t been disclosed if the disciplinary measures announced by the Council of Ministers Executive Committee will seek a scapegoat to save the reputation of the CEO, or if the flames will reach the top of the pyramid. There are many threads behind the intrigue, each one pulling in a different direction.
The ideological and emotional argument that “symbols are sacred” convinces almost no one, especially in a country where the face of Che Guevara himself appears tarnishing the national flag in ashtrays where cigarettes are crushed to extinction. Maybe Labiofam believed that an independent company is governed more by the rules of marketing than by the designs of the Party, or maybe the time has come to end a feud over whose “remains” new interests already have their eyes on.
*Translator’s note: Fidel’s middle name is Alejandro