RCA Victor Returns to Havana but Not to Its Home / Ignacio Estrada #Cuba

La RCA Víctor regresa a la Habana y no encuentra su Casa (1)

La RCA Víctor regresa a la Habana y no encuentra su Casa (2)

La RCA Víctor regresa a la Habana y no encuentra su Casa (3)

By Ignacio Estrada Cepero, Independent Journalist

Havana, Cuba: One of the electrical appliance brands most sold on the island in the last months of 2012, were RCA Victor. Sold in “the stores that capture hard currency,” as we call the stores that accept only Cuban convertible pesos (CUCs).

The brand now on the market is one of those seized in Cuba by the nationalization process. RCA Victor is in demand because of the quality of its products, ranging from TVs, electric stoves, electric cookpots and microwaves, all of which are durable.

The Cuban family again warmly welcomes in every home products of the brands which were the standouts in the past, seeing a renewal of each of its products.

Now, we might ask ourselves how is it possible to receive in Havana a brand whose house was destroyed by those who, today, sell this brand?

January 7 2013