Fernando Damaso, 24 April 2017 — The “official experts” continue talking and writing about the “correct” use of the national flag. Some of the arguments they trot out are laughable. The problem is not so much the rejection of the use of the national flag on clothing, as criticising the use of the American flag by many, mostly young, Cubans. It is something ideologically unacceptable for fossilised minds. Let´s take ít one bit at a time.
In the United States, from when it was born as a nation, the flag has had an important place in the life of its citizens. Honoured and respected, it can be seen in government institutions and in front of many houses, as well as on the facades of many buildings. It is also everywhere in sporting and leisure facilities, and framed ones adorn the rooms of young people and adults alike and even the walls of commercial organisations. As if that weren´t enough, it appears on clothing and different consumer goods, with original and bold designs. It has never been idolised, but forms part of the daily life of every American. Something similar, though to a lesser extent, happens with the British flag.
In Cuba, the flag accompanied the Mambisas (a mixture of Cuban, Dominican and Filipino fighters for independence) who fought for independence in the 19th century but, when the republic was established, it became an official symbol of state, on display only in state institutions from dawn to dusk. It never featured in peoples’ day-to-day lives, apart from certain patriotic dates, like 10th of October, 24th of February or the 20th May. During the years of the Cuban republic it was an object of respect, and its use was well regulated.
After 1959, the flag began to be used in a thoughtless way by the authorities, often without worrying about the established norms for its use, for any kind of political event and, over time, for many people, losing its emotional impact. And more than that, they put other flags next to it which had nothing to do with it, and that compete with it for importance (which is what happened with the 26th of July flag).
This totally anomalous situation changed it, for many, into more of a symbol of a government which had appropriated it, rather than of the Cuban people. In other words, the flag had become “official”, like the guayabera (a kind of mens’ shirt similar to what barbers wear), “safaris” and checked shirts that government officials are in the habit of wearing.
Nowadays no Cubans wear such clothes, least of all young people. They appear to be repudiated. Also, very few Cubans are interested in putting up a flag in their home or displaying it as a part of their clothing. The problem does not have to do with regulating, or stimulating, its use, as some suggest, but in honestly pointing out why many young people, and some not so young, wear clothing with the American flag on it.
Listen, you brainy ideologues, don’t you understand that it’s a subtle way of demonstrating a preferance for a different system to the one we have here?
It isn’t, as you think, a problem about “trashy merchandise”, nor about “imperialist aggression”. Test it out, design some clothing with the flag, or parts of it incorporated, and you will see how few people actually buy it.
Translated by GH