YOANI SÁNCHEZ , Havana, 29 July 2014 There are days when it’s better not to turn on the TV. Right now, just pushing a button can dump us in an avalanche of official propaganda for the birthdays of Hugo Chavez and Fidel Castro. From July 28 to August 13, the boring national programming will be filled with the cult of personality, ideological kitsch and political sentimentality. Children’s choirs will sing to the “Eternal Commander,” people who barely saw them pass by on the street will share anecdotes, and endless biographical scenes will bombard us from all sides.
“Right now the news has no news,” complained a neighbor who wants to know what is happening in the world and can’t see anything but processions of red and olive green. I felt the same today with the first news of the day. An hour after it started I couldn’t extract the least national or international information, only praise for the “immortal warrior of the race of Bolivar,” and the “wise guerrilla who loved him like a son.” I tend to have little patience with this overdose of flattery, so I turned off the TV and began calling several friends so they could tell me what was going on here and there. At least we have “Lip Radio”!
The ruling party continues to confront the distribution of information, serials and movies in the so-called “combos” or “packets.” However, it makes no real changes in its television programming to attract young people. Instead, the small screen becomes a loudspeaker for slogans and boring material that viewers find annoying and reject. Thus, they can never regain the ground they have lost to illegal satellite dishes, content copied onto USB sticks, and hard disks full of documentaries. If they continue with the ideological excesses of recent days, official TV will, very soon, become a monologue that few listen to.