Producers of Shoddy Work: Beware! / 14ymedio, Katia Tabares

Wooden toys (14ymedio)

Wooden toys (14ymedio)

  • The 2014 ONDI Awards to outstanding Cuban designers cause us to reflect on the limitations suffered by these professionals.
  • Several winners from years past no longer live in Cuba – they have moved on in search of new professional horizons.

14ymedio, Katia Tabares, Havana, 27 May 2014 — Within the first minutes of conversation with a designer, one realizes that caution is in order. Just as if, while facing a dentist friend, we might smile on just one side of our face so that our cavities wouldn’t show, when we find ourselves around these design professionals, it is best to watch ourselves. Their trained eyes will spot the poorly-lettered sign we’ve hung on the door, the kitschy centerpiece on the table, and the cut of our shirt that binds our arms. Then will we have fallen under the “dictatorship” of visual, functional and decorative quality. May Design have mercy on us!

This is how I felt this past weekend while viewing winners of the 2014 ONDI Awards, given every two years by the National Office of Industrial Design. Exhibited in the gallery of La Rampa cinema, in the capital neighborhood of El Vedado, these images represent a wide variety of conceptual and esthetic solutions. The first prize went to Luis Manuel Ramirez who developed a lighting system and other objects for the home, featuring quality, good taste and potential adaptability to multiple circumstances.

If we attend the exhibition accompanied by the smallest members of the household, they might remain attached to the toys designed by Adriana Horta Ramos and Eduardo Velazco Alvarez, who won the prize in the student category. Using wood as their primary material, these novelties for children ages 3 to 6 are a major cut above the plastic and tacky products that populate the display windows of our stores. Continue reading