14ymedio, Eliecer Avila, Havana/November 5, 2014 — In recent months, an attempt to renovate the look of Television National News has been noted. They have changed the set, adding colors and trying to infuse dynamism and spontaneity into the reading.
It is clear that the directors of that news program have been inspired by the style of TeleSur, their only “competitor,” which combines the visual quality of the big television companies with its spokesman mission for the governments of Cuba and Venezuela. In order to carry out their political influence and consolidation of power, TeleSur has created a broad platform of opinion.
Faced with the effectiveness of TeleSur, the “cable” news programs and the packets, the directors of National News have no option but to put on a little makeup or they won’t even watch themselves. Nevertheless, we see how the newscasters fail to adapt to the new format: They feign dialogue, and it comes out wooden; they try to be spontaneous, but fear of making a mistake makes them rigid and stuttering; they want to give the impression of analysis but they wind up reading the raw, pre-conceived note.
They do not have a single journalist who really knows what he speaks of or can form intelligent questions or comments about events. Let’s see about today: They talked about the plenary session of Popular Power in Havana, where Esteban Lazo called for taking measures; about a national meeting of Protestant churches, where its president asserted that “in other places, no, but here we live in a society of dialogue;” and finally, about the president of the European Parliament who leaves his post when “the terrible social situation that exists in Europe” worsens following austerity policies.
With that news, lacking all objectivity, disconnected from reality and useless for any member of the public, they will never be credible even if they dress the newscasters in Halloween style or give Rafael Serrano an Afro.
Translated by MLK