The formation of the New Man has always been a fruitless task. Comandante Ernesto Che Guevara, its precursor, with his straw full of mate (a kind of tea that Argentinians drink from a bulb-shaped container, through a straw), was delirious in his moments of rest in the guerrilla war, on the road to Santa Clara in the last days of 1958. At that point in the war against the dictator Fulgencio Batista, the Argentinian Guevara was convinced that in the future society that would be built in Cuba, they would have to start by designing a “laboratory” man.
Che, a Maoist and radical communist, was dreaming, and he believed it would be possible, but the fun-loving Cuban people–with a tendency to idleness and informality–would need a firm hand to discipline them. According to Guevara, these Creoles, given to unending parties and festivals, playing around and disrespectful with their neighbors’ women, needed a revolution, with a dose of repression and terror that would permit the construction of a Communist society.
The Argentine tried it. In the short time he was Minister and an important man in Cuban politics, besides festively pulling the trigger in the large, damp patios that served as firing fields in the San Carlos de La Cabaña Fortress, he imposed “voluntary” work, moral stimulation and other formulas that the doctor from Rosario (i.e. Che) had read about in his Marxist studies.
Until he realized that fabricating men in an assembly line from a test tube who were monogamous and would not move their hips to the rhythm of drums was an impossible mission on an island of sun, drink and craziness. Che was a convinced fanatic, argumentative and with faith in proof by bullets. But his friend Fidel Castro was another specimen.
The lawyer from Birán (Fidel), in the best of cases, was a pragmatic opportunist, with an inflated ego, a narcissist who saw in guys like Che and Communist ideology the best way to draw up a plan for permanent and effective power. Guevara then marched to his own drummer, creating centers of guerrilla warfare and the formation of killing machines that would annihilate the gringos without mercy, anywhere in the world.
He died convinced, risking his hide to try to demonstrate his truths. This was around 42 years ago in Quebrada del Yuro, Bolivia. After his fall, he was converted into one of the largest marketing operations in history.
Castro, Cuban after all, knew that to modify the souls of his countrymen, who were given to Santería and not taking things seriously, illusion was necessary. In order to dominate for 50 years, he has used, at his discretion, fear, prisons, and a pinch of cheap idealism. And above all, a false morality, excitedly imparted to him by Ernesto Guevara in the days they were in a jail cell in Mexico City, in between chess games and theoretical discussions of what the future would be for Cuba and Latin America.
Not an atom remains of the New Man that Che Guevara dreamed of. Almost all Cubans steal whatever they can at work, from a straw to a piece of paper. When someone begins a new job, he is not interested in how much his salary will be, only in how much he can steal.
A few followers remain. At appropriate moments – historic dates and anniversaries of his death – they put on their masks and at the daily work meetings or publicly, they raise their voices, put themselves on automatic pilot and even act emotional talking about Che. Excellent actors, unseen and missed by Hollywood.
And the Revolution sails on. Now, functionaries and rulers try to gain time and search for hard currency. No one remembers the New Man, nor the stupidities advocated by social engineers like Che Guevara. The supposed New Men are in the lines outside the Spanish Consulate or the U.S. Special Interests Section, crazy about leaving.
They have forgotten about the world crisis. Since they were born, they have lived in a crisis and in ghost-wars against the Yankees. Many of these “new men” go out at night as transvestites, to engage in sex and drugs until dawn, and with luck, to hook up with a foreigner. Or they are dissidents, independent journalists or bloggers.
For the tired and unbelieving Cubans, the true New Men are guys like Kendry Morales or Isaac Delgado, who seized their chances, who are free to name their own price and who make a lot of money, whether it’s by making home runs or dancing in public with their contagious music. To talk about the New Man is today a joke in very bad taste in Cuba.
Translated by Regina Anavy